Lindy’s Cakes Ltd is owned by Lindy Smith and is a multi-faceted business. Lindy’s passion, and talent, is designing and creating imaginative cakes, cookies, cupcakes and cake jewellery. Well known, and highly respected in the ‘Sugarcraft’ industry, Lindy has over 20 years experience in sugarcrafting. She runs
Lindy’s Cakes Ltd with her husband Graham from premises in Wendover, England. They operate a hugely successful on-line shop selling a wide variety of sugarcraft and cake decorating equipment. Lindy runs regular one day workshops covering all aspects of her work and teaches at every workshop. Teaching is an area of her business that she loves, particulary as these classes attract students from all over the UK and abroad. Lindy is also a published author of 8 books and has produced 2 DVD’s, she is currently writing her 9th book. Through her work she is able to project her love of sugarcraft with fellow enthusiasts from all over the world. She generously shares her skills and knowledge of sugarcraft through her teaching, travelling, writing, website, blog, twitter and facebook page.

Lindy Smith
Looking back… Lindy was inspired by her own wedding cake to take the first steps towards establishing herself as a ‘name’ in the cake world. From humble beginnings in her home kitchen, she experimented with the techniques she had learnt. She soon discovered that sugar was the perfect medium through which to express her creative abilities and original ideas. In 1997 Lindy entered her first competition and much to her own amazement, received 3 gold awards. In 1998 she started writing regular features for “Cakes and Sugarcraft Magazine” which she continued to do for about three years. Her first cake decorating book ‘Hobby Cakes’ was published in 2000. She has continued to write books ever since, loving the freedom it gives her to be highly creative and original.

Lindy's Cutwork Wonky Cake from her 'Wonky DVD'
In
2000 Lindy trained as a
British Sugarcraft Guild (BSG) demonstrator and in response to requests started to sell sugarcraft related products. In the early years wedding cakes were the businesses priority and Lindy exhibited at the national wedding fair at Olympia, London, in
2002. This was tremendously successful and lead to many exciting commissions and coverage in wedding magazines.

The stunning 'Cliveden' Cake
Lindy’s Cakes became a limited company in 2003, the business at the time was growing in 3 directions; wedding cakes, on-line mail order and her BSG demonstrations. In early 2005 Lindy started to hold workshops locally. These proved to be highly successful and continue to be so today. Lindy’s workshops are now held in all corners of the globe, the most recent in Australia.

Students at one of Lindy's workshops!
2007 saw a dramatic rise in on-line sales due to the business adopting a fully automated e-commerece site. Lindy’s Cakes Ltd on-line shop has an excellent collection of Sugarcrafting products. It stocks a wide variety of the sugarcraft and cake decorating equipment that Lindy uses in her own books and DVD’s, plus an ever growing selection of beads, crystals and wires to make cake jewellery. Signed copies of Lindy’s books are also available.
Realising the direction the company was taking, Lindy stopped the wedding cake side of the business at the end of the 2007 season. 2008 saw significant growth in on-line sales and an increased demand for Lindy’s workshops and her books, hence her focus on these areas today.
Lindy no longer takes cake commissions preferring to concentrate on design, teaching and writing coupled with managing Lindy’s Cakes Ltd. Lindy loves to travel and has been very privileged to see first hand how sugarcraft and cake decorating is constantly evolving around the globe.
