September 2, 2014

Lindy’s World

Introducing Lindy Smith and her inspirational cakes

Lindy Smith best selling author and sugarcraft expert

Lindy Smith

Lindy’s passion and talent is designing and creating original contemporary cakes. Her cake repertoire includes wedding cakes, celebration cakes, cupcakes and cookies. A prolific cake designer Lindy teaches others how to create these inspirational cakes, generously sharing her designs and technical knowledge. Well known, and highly respected in the ‘Sugarcraft’ industry, Lindy has over 20 years experience in cake decorating. Lindy has a huge following across the globe, as well as her incredibly loyal UK following. Her fan-base reaches as far as Asia, the Americas, Australia, New Zealand, South Africa and the pacific rim countries, she is a truly international face of sugarcrafting. Phrases often used to describe Lindy include ‘the queen of cakes’, ‘a cake superstar’ and ‘a cake goddess’.

“Lindy is accessible, friendly and helpful. She shares her passion with others and it rubs off! She has a way of inspiring people and helps them believe they can do it themselves…. And with her guidance, they absolutely can!” Susan Tittle

“Lindy is a true source of inspiration. After meeting her at a BSG dem at Abbey Hill Hotel on May 22nd this year, I was in awe of her work and creativity. She has inspired me so much that ever since that dem I am continually seeing everyday things in a new light. I am really looking at colours, shapes & patterns & thinking “I could incorporate that into a cake design”. I am relatively new to cake decorating and am looking forward to capturing my new found source of creativity and inspirations that I have absorbed from Lindy into future cake orders. Lindy has given me such a creative boost that I desperately needed and I am so thrilled to have met her and seen her work in the flesh, she is truly amazing!!!” Carolyn, Crumbs – it’s Cake!

pink flowerCake design feedback ….

What Lindy’s Fans say….

By browsing through Lindy’s website you will see many wonderful and creative cakes. Below is a small sample of quotes from the many thousands of Lindy fans who really appreciate and admire her work.

“Lindy has some brilliant and trend setting designs. Her use of colours and jewellery are inspiring” Vicky Hughes

“My cake idol. Cannot wait for the day when I can make cakes that look as fabulous as Lindy’s.” Jaimee Barker

“she’s an artist. Every cake she shows has a spectacular design that makes you wish someday you will create something like that.” Elisa A. Marqueda

“Lindy always putting a new spin on designs already out there as well as creating huge amount of new ones and new techniques to try” Nicola

“I love Lindy’s designs, they are always up to date and beautiful” Danielle Cormack

pink flowerLooking back….

How Lindy established herself in the cake world

Lindy was inspired by her own wedding cake to take her first steps towards establishing herself as a ‘name’ in the cake world. From the humble beginnings of her own kitchen, where she experimented with the techniques she had picked up, she took her first steps to launching what has become an incredibly successful career.

With the knowledge that sugarcrafting allowed her to express her unique ideas and originality, by 1997 she was entering international shows and going home laden with gold medals. Spurred on by her success at the British Sugarcraft Guild’s International Exhibition, she continued entering competitions, setting new standards along the way.

A year later, Lindy started writing features for Cakes and Sugarcraft Magazine, and continues to have articles featured in Wedding Cakes – a Design Source and other bridal magazines such as Wedding Ideas.

With solid television experience, she has appeared on The Generation Game, BBC Good Food Live, CBBC’s Exchange Show and The Icing on the Cake. She has also worked with an independent production company to produce two DVDs which are constantly in demand.

Her first cake decorating book, Hobby Cakes was published in 2000 and she has continued to write books ever since, becoming more and more creative with each new title. Eleven books later, Lindy continues to be at the cutting edge of sugarcrafting and her latest title The Contemporary Cake Decorating Bible is said by many to be her best yet.

pink flowerLindy’s Inspirational Cakes Ltd

The Company owned and run by Lindy Smith

Lindy’s Cakes is a multi-faceted business that Lindy runs along with her husband Graham and their team, from premises in South Shropshire, England. The company operates a hugely successful online shop selling a wide variety of sugarcraft and cake decorating equipment including Lindy’s own cake decorating books, her  DVDs and her own brand of sugarcraft cutters, cookie cutters and culinary cake  stencils.

Lindy’s Cakes also run regular one day workshops covering all aspects of Lindy’s work and, together with overseas partners, organises Lindy’s overseas teaching trips. Teaching is an area of her business that Lindy loves, particularly as these classes attract students from all over the UK and abroad.

Lindy’s Team also assist Lindy staying in touch with her fans through the Lindy’s Cakes blog, Twitter and Facebook pages, as well as dealing with their direct questions via email and telephone.

pink flowerWould you like more information?

Please click on the links below

Lindy’s published books
Lindy the Teacher
Lindy the Demonstrator
Lindy’s cake decorating awards
Magazine featured cakes
Lindy’s television appearances
Lindy’s DVDs
In the media (blog category)
Online shop

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