October 4, 2015

About Lindy

Introducing Lindy Smith and her Inspirational Cakes

Lindy Smith best selling author and sugarcraft expert

Lindy Smith

Lindy’s passion and talent is designing and creating stylish, unique and contemporary cakes. Her cake repertoire includes wedding cakes, celebration cakes, cupcakes and cookies. A prolific cake designer Lindy, not only creates bespoke wedding cakes she also teaches others how to create their own fabulous cakes too, generously sharing her designs and technical knowledge. Well known, and highly respected in the ‘Sugarcraft’ industry, Lindy has over 24 years experience in cake decorating. Lindy has a huge following across the globe, as well as her incredibly loyal UK following. Her fan-base reaches as far as Asia, the Americas, Australia, New Zealand, South Africa and the pacific rim countries, she is a truly international face of sugarcrafting. Phrases often used to describe Lindy include ‘a cake decorating legend’, ‘the queen of cakes’, ‘a cake superstar’ and ‘a cake goddess’.

“Lindy is accessible, friendly and helpful. She shares her passion with others and it rubs off! She has a way of inspiring people and helps them believe they can do it themselves…. And with her guidance, they absolutely can!” Susan Tittle

“Lindy is a true source of inspiration. After meeting her at a BSG dem at Abbey Hill Hotel on May 22nd this year, I was in awe of her work and creativity. She has inspired me so much that ever since that dem I am continually seeing everyday things in a new light. I am really looking at colours, shapes & patterns & thinking “I could incorporate that into a cake design”. I am relatively new to cake decorating and am looking forward to capturing my new found source of creativity and inspirations that I have absorbed from Lindy into future cake orders. Lindy has given me such a creative boost that I desperately needed and I am so thrilled to have met her and seen her work in the flesh, she is truly amazing!!!” Carolyn, Crumbs – it’s Cake!

pink flowerCake design feedback ….

What Lindy’s Fans say….

By browsing through Lindy’s website you will see many wonderful, colourful and creative cakes. Below is a small sample of quotes from the many thousands of Lindy fans who really appreciate and admire her work.

“Lindy has some brilliant and trend setting designs. Her use of colours is inspiring” Vicky Hughes

“your work conveys a sense of mood and emotion that are not intended to be realistic in appearance but convey the mood and feelings perfectly… I adore your work and use of colour” Tracey Marsh

“My cake idol. Cannot wait for the day when I can make cakes that look as fabulous as Lindy’s.” Jaimee Barker

“Vibrant ,contemporary and eye catching .I love your style” Peggy Loy

“she’s an artist. Every cake she shows has a spectacular design that makes you wish someday you will create something like that.” Elisa A. Marqueda

“Lindy always putting a new spin on designs already out there as well as creating huge amount of new ones and new techniques to try” Nicola

“I love Lindy’s designs, they are always up to date and beautiful” Danielle Cormack

pink flower Bespoke wedding cakes.

Always a favourite with Lindy and now relaunched!

Dream bespoke wedding cakes by Lindy Smith

Visit our wedding cake pages for more details

It was whilst writing her latest cake decorating book ‘Simply Modern Wedding Cakes’ (published Spring 2016) that Lindy realised she was missing ‘her’ brides! Lindy has always enjoyed working closely with bridal couples and considers it a great privileged to be asked to design and create these edible works of art. Lindy’s wedding cakes are truly special and each has a story to tell. Lindy still remembers the first wedding cake she ever created nearly 20 years ago, the cake sides were decorated with detailed hand painted scenes of Australian wildlife and the top crowned by a colourful sugar flower display, spectacular! Over the years Lindy’s wedding cakes have been displayed in many fabulous wedding venues from sophisticated top London hotels, to elegant historic houses, wonderful medieval stone castles, to open air marquees set in glorious gardens.

If you are interested in talking to Lindy about the possibility of her designing and creating your dream wedding cake please do get in touch.

pink flowerLooking back….

How Lindy established herself in the cake world

Lindy was inspired by her own wedding cake to take her first steps towards establishing herself as a ‘name’ in the cake world. From the humble beginnings of her own kitchen, where she experimented with the techniques she had picked up, she took her first steps to launching what has become an incredibly successful career.

With the knowledge that sugarcrafting allowed her to express her unique ideas and originality, by 1997 she was entering international shows and going home laden with gold medals. Spurred on by her success at the British Sugarcraft Guild’s International Exhibition, she continued entering competitions, setting new standards along the way.

A year later, Lindy started writing features for Cakes and Sugarcraft Magazine, and continues to have articles featured in Wedding Cakes – a Design Source and other bridal magazines such as Wedding Ideas.

With solid television experience, she has appeared on The Generation Game, BBC Good Food Live, CBBC’s Exchange Show, The Icing on the Cake and more recently Create and Craft TV. She has also worked with an independent production company to produce two DVDs  and created two online classes with the American company Craftsy.

Her first cake decorating book, Hobby Cakes was published in 2000 and she has continued to write books ever since, becoming more and more creative with each new title. Her book ‘The Contemporary Cake Decorating Bible’ is an International best-seller and has been translated in to many languages including Thai. Her ‘Creative colour for cake decorating’ won the International Gourmand Cookbook Award title for “Best Pastry Sweets Book in the UK 2014” and her fifteen book ‘Simply Modern Wedding Cakes’ is eagerly anticipated by her fans.

pink flowerLindy’s Inspirational Cakes Ltd

The Company owned and run by Lindy Smith

Lindy’s Cakes is a multi-faceted business that Lindy runs along with her husband Graham and their team, from premises in South Shropshire, England. The company operates a long established online shop selling a wide variety of sugarcraft and cake decorating equipment including Lindy’s own cake decorating books, her  DVDs and sugarcraft cutter, cookie cutter and culinary cake  stencil ranges.

Lindy’s Cakes also runs one day cake decorating  classes covering all aspects of Lindy’s work and, together with overseas partners, organises Lindy’s overseas teaching trips. Teaching is an area of her business that Lindy loves, particularly as these classes attract students from all over the UK and abroad.

Lindy’s Team also assist Lindy staying in touch with her fans through the Lindy’s Cakes blog, Twitter and Facebook pages, as well as dealing with their direct questions via email and telephone.

pink flowerWould you like more information?

Please click on the links below

Lindy’s published books
Lindy the Teacher
Lindy the Demonstrator
Lindy’s cake decorating awards
Magazine featured cakes
Lindy’s television appearances
Lindy’s DVDs
In the media (blog category)
Online shop

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