My business, Lindy’s Cakes, came into being when my children were very small. At the time my husband had been made redundant so I made a decision to try and make a living from a hobby I was passionate about, cake decorating. I can’t say the road has been easy but it has been a thoroughly enjoyable journey. I never dreamt when I started that cakes would take me right around the world and connect me with so many talented and amazing people. I thoroughly enjoy what I do, but as a mum balancing the needs of my business with those of my family can at times be tricky. My children have grown as the business has grown but in many ways their needs are now greater and the juggling act is harder!
I am thrilled to have been short listed for the ‘Online Mum’ category in the BizMum Awards.
I believe that the internet has been hugely instrumentally in my success as a business woman. Almost from the word go I built a company website to help showcase my cakes. This meant, for example, that editors and publishers have always approached me – a lovely position to be in! My fourteen cake decorating book is being published at the end of October by F&W Media, which I feel is quite an achievement.
My books mean that my readers often want to purchase the products and equipment that I use. We try and answer this need with the e-commerce section of our website. This part of the website has grown and changed over time and now acts to inspire as well as sell. For example, for each and every product from my own ranges (cake stencils, sugarcraft cutters and cookie cutters) there are photographs of decorated cakes or cookies showing what can be done with the right tools and a little knowledge.
Sharing my skills through teaching is something I love to do. Last year, in collaboration with the American Company Craftsy.com, I created two online classes for their teaching platform. The classes have approximately 1,000 enrolled students each and are fully interactive with students as far away as Australia. The internet certainly makes global teaching possible.
Social media is also vitally important and increasingly so. I try to interact with my followers most days especially on Facebook where I have the largest, most active, audience
Over the years I have met many inspirational woman who, like me, have families to support and these awards are a fabulous way of recognising the amazing work that many woman do. I am thoroughly looking forward to the BizMums Conference on Saturday 4th October, which I am sure will be a big celebration – May be I’m meet some of you there!
Ten Autumn Cupcake Challenge Finalists Judged by Lindy Smith and the Food Heaven Team from Cupcake Heaven Magazine
I was recently leafing through back issues of Cupcake Heaven magazine, on the look out for recipes, when I stumbled across a feature about last years Autumn Cupcake Challenge. It had completely slipped my mind that I had helped judge this competition! As you can tell from the photos it was very hot last September, but what I remember most about the event was not the heat but… Continue reading
When you spend quite a lot of time teaching, as I do, it’s a real treat to be a student occasionally. Yesterday I went on a fascinating painting course, I thoroughly enjoyed the class and the teacher was very knowledgeable. However sometimes during the day, I did feel as if I was back ‘at school’ and would get into trouble for not doing quite what was required! As a creative… Continue reading
“There is never just one thing that leads to success for anyone. I feel it always a combination of passion, dedication, hard work, and being in the right place at the right time.” Lauren Conrad
I couldn’t agree more with this quote, you can work incredibly hard and have tonnes of passion but you also need to be in the right place at the right time! It was certainly… Continue reading
Here at Lindy’s Cakes we are asked questions all the time and interestingly we receive many more questions about baking then we ever do about cake decorating!! Now I love baking and have been baking for as long as I can remember, but I know that many of you are very new to this fascinating science and often need a little help and guidance. I therefore thought I’d share a… Continue reading
This morning I was up bright and early to drive north to BBC Radio Shropshire’s studio in Shrewsbury to be interviewed live on the Breakfast show. I love talking about my cakes, so it was a delight and a pleasure to answer Eric Smith’s questions on Shropshire Breakfast.
I love creating cakes and books that are a little different but still appeal. Over the years I have developed a style, which I am told is very recognisable, obviously not absolutely everyone’s cup of tea, but is one that has proved very popular. Books take a huge about of effort to plan, develop, create and write so I always love hearing what you have to say about my finished… Continue reading
Lindy Smith’s “Creative Colour for Cake Decorating” wins prestigious International Gourmand Cookbook Award for Best Pastry Sweets Book in the UK
My latest book, Creative colour for Cake Decorating has just been honoured with the award for “Best Pastry Sweets Book in the UK” by the Gourmand World Cookbooks Awards. What fabulous news and such a lovely way to end 2013. I am absolutely thrilled, especially as this book has to be my favourite of… Continue reading
To some I am a ‘name’ in cake decorating, to others I am a cake ‘celebrity’ but to me, I am someone who adores what I do, educating and inspiring others. My books are extremely popular and have been translated into many languages, which is wonderful and means that I sometimes get asked to do more than just teach classes and demonstrate sugarcraft techniques.
My recent teaching trip to… Continue reading
Don’t you just love Christmas? Once the shopping is out of the way you get to indulge your sweet tooth without any guilt, and can treat your friends and family to an array of incredible treats.
If you are wondering whether or not to treat yourself to one of my online cake decorating classes with Craftsy, perhaps saving a few pounds will help!!! Yes Craftsy have all their classes, including ALL Cake Decorating Classes, on SALE over the Thanksgiving weekend. All classes will be $19.99 or less! Starting on Black Friday (November 29th) through Cyber Monday (December 2nd) at midnight MT (Mountain Time)… Continue reading
Lindy Smith and Lindy’s Cakes at Cake International 2013 – the largest cake decorating show of its kind in the world
November means Cake International the most important event in our cake calendar here at Lindy’s Cakes. This year the exhibition was the largest ever with exhibitors from right around the world. For me it’s always a wonderful opportunity, if only briefly, to catch up with all the students I’ve taught from both the UK and across the globe, be they from Italy, Brazil or Australia etcetera….. It’s also a marvellous… Continue reading
Lindy Smith and her cookie crackers in the spotlight, on the Christmas Stage at the ‘Ideal Home Christmas’ show
I love getting ready for Christmas, so I was thrilled to be invited to demonstrate at the Ideal Home Christmas Show at Earls Court this year. As the show was hot on the heels of Cake International at the NEC, I agreed to just provide demonstrations on the Thursday of the show. Sooooo pleased I chose Thursday because it so happened that… Continue reading
Lindy Smith gives baking and cake decorating tips to Ben Prater on BBC Radio Wiltshire Breakfast Programme
This morning I had the great privilege of speaking to Ben Prater on BBC Radio Wiltshire’s Breakfast programme. The radio station is helping to promote the Great Burbage Cake Off event, this coming Sunday in aid of Children in Need, and they contacted me for some baking and cake decorating tips. The full programme is available for the next week on iPlayer. I… Continue reading
I’m not colour-blind. I just lack the colour confidence gene. I’ve made cakes before (of course they’re a lot better since I did Lindy’s course), but choosing the right colour combinations …. let’s just say I used to stay “safe” going for a boring single colour creation, or go mad until my cakes resembled a “masterpiece” from a toddler let loose with a box of crayons.
Now… Continue reading